98. The ICML 2026 Seoul Survival Guide
(Epistemic status: Lived experience and a little reconnaissance. For Western AI/ML types attending ICML 2026 in Seoul who'd rather spend their energy on research than figuring out which subway exit leads to their hotel.) So you're going to Seoul for ICML. Congrats! The conference is at the COEX Mall in Gangnam, which means you're in the gleaming, modern, aggressively capitalist heart of the city. There's good news and bad news here. The good news is that it's remarkably easy to navigate once you know the tricks. The bad news is that there are in fact tricks, and if you don't know the tricks, you'll spend your first two days confused and your third day wishing you'd read this post. Also, Korean culture is distinctive and not everyone in Korea speaks English. I've haunted Seoul enough to know where the traps are, and I understand the Korean language and culture well enough to help you avoid putting a foot wrong. Here's everything you actually need....